| Quick
Facts |
The
cost per piece of a personalized mailer is higher than
that of a static print piece. However, it is important
to look at the cost per response as well as the new lifetime
value of that customer.
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| Upcoming
Conferences |
The
Graphics of the Americas show in Miami Florida will feature
a two day conference on variable data printing. This is
being put on by Xplor and will provide in-depth information
for the on-demand industry. For more information, visit
their website.
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One-to-one
Marketing
Variable data printing has presented a wealth of marketing
opportunities to virtually every industry. Imagine receiving
a 13%-15% response rate, instead of the typical .5%-2%
with static communication. With the concept of one-to-one
marketing, it allows the marketer to speak directly with
the customer through printed media, increasing the response
rate and ultimately profits. This form of relationship
marketing, has been proven to increase the lifetime value
of customers, and has offered many other marketing opportunities
that were not available before. FLAAR will be developing
case studies on a variety of companies, analyzing both
successful and unsuccessful one-to-one marketing campaigns.
We invite you to check back to see our case studies in
the near future.
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