Glossary Understanding technical lingo can be difficult, especially with variable data printing. FLAAR has developed this glossary to assists in the understanding of variable data lingo. Terms and Phrases FLAAR- Foundation for Latin American Anthropological Research Lifetime Value- FLAAR's definition of lifetime value refers to the lifetime value of the customer. In this regard, it is the value of the customer over the duration or length of time they conduct business with you. On-Demand Printing- The concept of printing that allows for the production of archived or stored files that are printed immediately when the customer needs them. Response Rate- The percentage of people that respond to a particular marketing campaign. RIP- Raster Image Processor. Allows for the transfer of the image to a printer or an imagesetter. Static Communication- Refers to generic or un-targeted printed media that does not change or have variation in content during production. Variable Data Printing- The concept of printing that allows for the production of varied or changing elements in a design on the same press run. Workflow- The procedures and steps and organization follows when completing a project, such as one that incorporates variable data printing