FLAAR Variable Data Printing


Quick Facts
There are several programs for VDP that give the designer maximum creativity with their design. These programs such as XMPie uDirect and Darwin, are plug-ins for Adobe and Quark software and are capable of producing complicated variable pieces.

 

 
Upcoming Conferences

The Graphics of the Americas show in Miami Florida will feature a two day conference on variable data printing. This is being put on by Xplor and will provide in-depth information for the on-demand industry. For more information, visit their website.

 

 

 

 

 

VDP Software

Producing an effective VDP document requires you to have the right software. There is an array of vendors that produce variable data software. These cost of these programs range from $1,800-$100,000. However, many of the inexpensive programs will still produce effective one-to-one marketing campaigns and other variable applications. Keep in mind that some of these inexpensive programs require more manual labor than the upper models. Several of the low-end programs function as plug-ins to Adobe InDesign and Quark 6 while others are stand-alone programs. Some of the primary vendors of VDP software applications are XMPie, Creo, PageFlex, Meadows Publishing, and Atlas. FLAAR is currently researching and conducting tests on software from XMPie, Creo and the HP software, Yours Truly Designer. FLAAR will be issuing a report on the software shortly. Below are highlights of a selected group of software packages.

  XMPie recently launched uDirect, a plug-in to Adobe InDesign for both Mac and PC computers. This program allows creative professionals to develop variable data documents with ease. It features a WYSIWYG preview that allows the designer to avoid costly mistakes in production. XMPie uDirect can output to several different languages such as PPML, PPML/VDX, VIPP, and PDF. Finally, uDirect files can be exported to any other XMPie product.  
 

 

Darwin, produced by Creo, is stand alone program as well as a plug-in to Quark and InDesign on Mac. This program allows you to produce variable charts and graphs that are ideal for financial statements. Furthermore, Darwin outputs only to a Creo Spire RIP that is sold separately.

 
  HP developed proprietary software called Yours Truly Designer. This program is used by several companies that own Indigos and is a plug-in to Quark 6. Yours Truly can only output to the HP Indigo, but allows you to have more control over the imposition of your document.  


 

 

 

 

 

 

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FLAAR Review Team: Dr. Nicholas Hellmuth (Senior Review Editor) , Ryan Crist (Review Editor) .
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Updates on variable data and short run presses from January 2005 onward are contained in the
FLAAR Reports. We update these reports constantly, so check out the over
87 titles which are now available from our university.